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DeMars' new book is about fly fishing the Dallas-Fort Worth area.  Greg DeMars is a retired mechanical engineer who began his fly fishing adventure...

Buckle up.  As we’ve said - the performance benchmark for a fly reel is retrieve rate per ounce.  There's no downside to high retrieve rate other t...

Eliminate variables to achieve balance.  A Euro nymphing reel based on our Guru S platform, the E-Series emerges to strike the perfect balance betw...

Beaver is one of the best dry fly dubbing on the market, due to its naturally ability to repel water. Easy to use and spin on your thread for any s...